SHIFTAZINE is about celebrating what is out there, already in your life, right in front of you. SHIFTAZINE aims to give some useful insights, to pose some questions, and to make you look at everything differently. Hopefully, it will help shift the contemporary perception of beauty and aesthetics. SHIFTAZINE is created by Jacqueline Hill and is associated with DESIGNASAW.
Categories
ENJOY; ISSUE; INTERESTING PLACES; INTERIORS; JOYDAY; WALLISM:THE SEMIOTICS OF WALLS; STREET FINDS; SHIFT HOW WE SEE; FASHION; ART; COLOUR
08 October 2013
30 September 2013
Its a sign of the times: Wallism September
Hand lettering, sign writing, the beautiful unconscious consideration of type was the norm in the first half of the 20th century.
These examples are still around the urban landscape but they are rapidly fading and peeling away before our very eyes.
Take photographs of these Wallism examples before it is too late,
and love and draw pleasure from them while they are still here.
29 September 2013
19 September 2013
Vinyl Still Rocks!
I remember how buying a vinyl record was THE BEST thing I could do.
I spent half of my first salary (which I wont even say how tiny it was) on a LP (that is 'long playing').
I have not bought any vinyl for such a long time, but I have kept my entire collection as it is a form of telling my story.
Music is such a great way to retrieve memories from deep within.
There are still many a devotee who honours the look and sound and ceremony of playing vinyl on a record player.
Italy has never gotten over vinyl, you can find some amazing record stores still in Rome and Bologna and I imagine elsewhere.
I found a wonderful source of spinning gold when I recently road tripped down to Melbourne, Australia at
The Junk Company at 583 Elizabeth St, Melbourne VIC 3000 P: 03 9328 8121
04 September 2013
Scaling the Walls
This is a serious case of Wallism.
Building clusters of tall concrete apartment blocks seemed like a good idea in the 1970s. It solved so many problems and created so many new ones.
The tall shadows they cast turned parks into waste lands where the sun shone no more.
The streets around them became dark, cold, wind tunnels.
The buildings blocked the sky and the view. Overall not a great idea.
Unfortunately it is not that easy pulling these types of structures down, and where to do you relocate all the residents of these eyesores?
You can't pull them down and you can't bring the sun back to the surrounding areas, but
you can treat the huge volume of wall space as delicious canvases upon which to paint graphic patterns.
This example of Wallism was found in Potsdam, Germany which has been famous for centuries for its extraordinarily beautiful palaces and buildings.
The world is full of great stuff, just go and have a look.
29 August 2013
The 1950s_A Brave New World
Shake, rattle and roll. The theme of the 1950s.
Every year the tribe of '50s' followers gather at Rose Seilder House, a part of Heritage House, and
celebrate all things and aspects of the decade.
Many people describe this period as being a simpler time.
But that would be completely misunderstanding what this extraordinary decade was about.
It was about forgetting, for reinventing, for rejecting, for driving into a tall martini and
whatever else it took to blur the memories of the last decade or so.
The 1950s followed a decade of world war and before that, a decade of world economic depression.
So there really was not a lot to hold on to. Look forward, not back.
It was the beginning of the modern age.
It had fabulous fashion, music, films, literature, design, and architecture.
One could go on about its creative achievements, but it was not simple, and it was not romantic, it was just different from now, thats all.
22 August 2013
Berlin Colours: No. 3 'The Enduring'
There are several metro stations in west Berlin that were built in the 1930s that are just as fresh and as visually powerful as the day they were built.
Although the colours are bright and engaging in these happier days, they have witness some very dark and ugly actions that MUST NEVER be repeated.
Thankfully and despite almost everything, the joy found within these colourful tiles has endured.
19 August 2013
18 August 2013
Hello Good Buy!
2nd hand clothes, recycled fashion, pre loved wardrobe...whatever you chose to call it, its a great opportunity for budget challenged fashionistas.
There is a world of great buys, fantastic finds, or that piece that will bring your whole wardrobe together, just out there...hiding behind less than glamourous doorways.
Go out and explore. Trust your own sense of style.
Have a double hit of joy: a great piece AND a great price. Lets go!
11 August 2013
08 August 2013
A rescue shelter for unloved furniture
Another example of how old junk or tied old furniture can be turned into objects that MUST be in your life.
FURNITURE FROM THE ATTIC is such a place where you can give a rescued object a new home.
On the corner of Glenmore Road and New South Head Road, in between the eastern suburds of Edgecliff and Rushcutters Bay,
one can find the most delightful pieces that will just re-enforce the upcycle philosophy of shiftazine.
06 August 2013
'The Beach'
The ability to see an alternative function within an object is limitless.
Turning an old 'tinnie' into a huge BBQ is a brilliant and innovative idea!
Taking large glass flagons and using them as outdoor light is both creating an alternative function and a great aesthetic.
'The Beach' in East Kreutzberg is a great place to hang out and get inspired.
04 August 2013
01 August 2013
31 July 2013
06 July 2013
Berlin Colours: No.1 'The Sweet'
The colours of Berlin are diversity and constant and as intense as the people and the city itself.
It is unfair to throw all of them together in a double page spread like a big buffet.
They deserve to be honoured for their individual and evocative selves.
So this is the first of many Berlin Colour spreads, and the sweet colours of macaroons and faded ballroom ceilings start the ball rolling.
Enjoy the series.
03 July 2013
Preloved and Pretty Perfect
A plethora of pre-loved clothes shops populate the eastern areas of Berlin, namely Kreuzberg (especially West Kreuzberg), Friedrichshain, and Prenzlauer Berg.
The clothes are sorted by colours or styles.
They are cleaned and pressed with a great care and presented to the world with great pride.
The shops themselves are old ballrooms, empty 1930s factories, apartment building basements.
Even if you do not buy anything, you will enjoy the overall retail experience.
01 July 2013
29 June 2013
25 June 2013
19 June 2013
18 June 2013
11 June 2013
07 June 2013
06 June 2013
Love blossoms
I know a beautiful girl who has beautiful ideas and beautiful style.
She makes beautiful things out of beautiful flowers. She got married to a beautiful man in a beautiful wedding.
She wore a beautiful dress which was made by Australian fashion flower children "Romance was Born".
She has been very generous in letting us enjoy a snap shot of her beautiful day.
04 June 2013
Powder Room Boom
One Margarita leads to another, which eventually leads to the powder room.
Up the stairs, away from the musical grooves swirling around the bar below, Aracida Liquors’ powder room is, as one might say, a surprise.
Up the stairs, away from the musical grooves swirling around the bar below, Aracida Liquors’ powder room is, as one might say, a surprise.
It’s an explosion of visual statements.
From the beautiful patterns thrown onto the ceiling to the interesting sculptures in the waiting area.
From the beautiful patterns thrown onto the ceiling to the interesting sculptures in the waiting area.
The space is made up of a little of this, and a little of that, but it’s end result is singular in effect. Fantastic.
Arcadia Liquors, 7 Cope Street, The Fern (Redfern) Sydney Australia.
Arcadia Liquors, 7 Cope Street, The Fern (Redfern) Sydney Australia.
29 May 2013
28 May 2013
Grow a little
Waste is something we do, rather than something that
exists. Salvage an object that has been
cast away and reinvent its role.
By creatively re-using and recycling resources, anything can have a second purpose. There is a pleasure to be found in the process of re-using an object,
in creating something new from something old.
A beautiful shape, unusual colours, with a story to tell, can be resurrected.
A little imagination is all you need to breath new life into old things.
By creatively re-using and recycling resources, anything can have a second purpose. There is a pleasure to be found in the process of re-using an object,
in creating something new from something old.
A beautiful shape, unusual colours, with a story to tell, can be resurrected.
A little imagination is all you need to breath new life into old things.
There is a pleasure in growing your own food
too. So this is a win win idea.
Grow a new way of thinking. Have a look at ‘Grow it Local’ site for information and ideas about growing your own lovely herbs, and vegetables.
Grow a new way of thinking. Have a look at ‘Grow it Local’ site for information and ideas about growing your own lovely herbs, and vegetables.
16 May 2013
Fleur's Melbourne
Many words have been spoken and written about the lane way and cafe culture of Melbourne which has evolved over the past decade.
But I am always of the belief that one picture is worth a thousand words.
Fleur, a wonderful image maker, featured in a shiftazine article entitled "Fridge Jury'
visited down south awhile ago and created this photographic essay. Hope you like it.
11 May 2013
The delights of self expression
Like beautiful strange fruit and flowers that spring up over night, many an example of self expression finds itself taking root in the inner city streets of Sydney.
These creations sometimes stay in plain view for a long time, becoming a part of the urban landscape,
and other times their presence is fleeting.
So always keep your eyes open to the surprises that you might find on the streets.
09 May 2013
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