The colour ways of the 1940s and 1950s possessed a subtlety and depth that has been lacking in the popular culture design colour palette for a while.
The colours of that time had a softness that wraps around the user like a comfort blanket.
The colour plays in this article are based on a series of
1940s wartime magazine covers. Some of these colour plays utilise the same
colour palette, seen at base of page.
They are exercises in engaging a different combination or placement of the same colours to create different atmospheres or ambiance.
They are exercises in engaging a different combination or placement of the same colours to create different atmospheres or ambiance.
Whether the palette is based on primary colours (red, yellow
and blue) or a more subtle palette of soft grey greens and sand hues, the
results and dialogue can be truly exciting and not dated.
These palettes could be the source of endless
possibilities. Play with colour.
Be brave and don’t be a slave to what is considered the “NOW” palette.
Invent your own “NOW”.
Be brave and don’t be a slave to what is considered the “NOW” palette.
Invent your own “NOW”.
