SHIFTAZINE is about celebrating what is out there, already in your life, right in front of you. SHIFTAZINE aims to give some useful insights, to pose some questions, and to make you look at everything differently. Hopefully, it will help shift the contemporary perception of beauty and aesthetics. SHIFTAZINE is created by Jacqueline Hill and is associated with DESIGNASAW.
Categories
ENJOY; ISSUE; INTERESTING PLACES; INTERIORS; JOYDAY; WALLISM:THE SEMIOTICS OF WALLS; STREET FINDS; SHIFT HOW WE SEE; FASHION; ART; COLOUR
31 July 2013
06 July 2013
Berlin Colours: No.1 'The Sweet'
The colours of Berlin are diversity and constant and as intense as the people and the city itself.
It is unfair to throw all of them together in a double page spread like a big buffet.
They deserve to be honoured for their individual and evocative selves.
So this is the first of many Berlin Colour spreads, and the sweet colours of macaroons and faded ballroom ceilings start the ball rolling.
Enjoy the series.
03 July 2013
Preloved and Pretty Perfect
A plethora of pre-loved clothes shops populate the eastern areas of Berlin, namely Kreuzberg (especially West Kreuzberg), Friedrichshain, and Prenzlauer Berg.
The clothes are sorted by colours or styles.
They are cleaned and pressed with a great care and presented to the world with great pride.
The shops themselves are old ballrooms, empty 1930s factories, apartment building basements.
Even if you do not buy anything, you will enjoy the overall retail experience.
01 July 2013
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